Pizza Lucé
Pizza Lucé was in need of an ad campaign to support their “You Take the Wheel” giveaway promotion. The promotion was aimed at 20-30 year olds to get them to sign up to win a Scion Xb. The ad concepts read from the perspective of the Scion and its past life experiences, leaving the reader with the overall message that they can “Take the wheel” and guide the car to a better life.
