Rush River Brewing Co.
Wisconsin brewery Rush River was looking to grow and become a more recognized player in the regional market. The main component to that growth was to take a hard look at their current brand.
They had asked us to take on that challenge. In an effort to appeal to a broader consumer base (including the urban microbrew drinker), we launched the new brand with a fresh take on the vintage-style beers of the past. The rebranding included logos, a flavor icon system, six and twelve pack packaging, website, tap handles, posters, truck wrap and apparel. Since the relaunch, sales increased by over 120 percent and production has been running at capacity ever since, so much so that they are currently expanding the brewery.