Shops at University Square
The Shops at University Square asked Westwerk to bring some excitement to Rochester’s most unique mall, starting with replacing the outdated logo and creating a new tagline. From there, Westwerk designed new signage and a robust website, complete with a content management system easy enough for each store to update and control their own content. We developed an ad campaign and brochure to support the recent changes as well as a holiday TV spot. In addition, we created the “Welcome Wall,” which greets visitors to the mall with a message in over 20 languages.